CBC just announced CBC Music, a new music streaming service available via mobile apps. The service gives users access to 40 music streams in 13 different musical genres, from Classical to Jazz to Rock and Hip Hop. There are a number of Canadian only sections, for example in the Classical genre there is a stream devoted to Glenn Gould and another to Canadian Composers. Some streams have hosts which provide commentary on the music, while others just play music.
CBC has had streaming versions of Radio One, Radio 2 and Radio 3 available for some time but this is the first time it has made a concerted effort to promote on-line streaming to the booming smart phone market. According to Vision Critical Communications, on-line streaming of music is used by only a small number of people in Canada, whereas in the US and Britain this segment has grown significantly in recent years as services like Pandora and Spotify have launched. CBC is hoping to be on the leading edge of a similar trend in Canada. Astral Radio, a Canadian broadcaster with 83 stations also recently starting rolling out its own streaming service.
CBC Music is a free app now available at iTune, it is compatible with the iPhone 4S, 4 and 3GS as well as with the iPad. CBC’s other streaming music app, CBC Radio, which is also available in the App store does not offer as wide a variety of music as this new service. This app does not seem to be available for Android yet.