Do you have a Smart TV that you are not using?

If you answered yes to this question then you are not alone. According to a new survey by NPD In-Stat about 53% of those people who own a so called “Smart TV” don’t actually use them to connect to the web, even though connectivity is becoming standard on all new sets. The majority of people don’t even know that their television has the ability to access the internet or many don’t use all of its features. The major reason cited by Paul Gagnon of North America TV research was that the user interface is cluttered and it is not very intuitive. In addition, most people see a TV as a passive device, the present interface on most Smart TV’s require the user to take an active role in choosing what they want to watch. Previous attempts at making the interface more user friendly, for example Google TV, have not had much success. With all of the efforts that manufacturers like Sony and Samsung and even Apple are putting into improving the experience, it is hoped that this year will truly be the year of the internet connected TV.

Source: Tech News Daily

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