Apple today announced some enhancements and price reductions to its MacBook line of computers. This is coming just a day after Tim Cook’s speech at the Goldman Sachs conference where he said that Apple would accept lower profit margins to build up products for strategic reasons. Well I guess the MacBook computer and in particular the MacBook Pro, which has been seeing declining sales lately, seems to fit the bill.
Starting on February 13, the 13-inch MacBook Pro with Retina Display with 128 GB of flash memory will be $1,499 (previously $1,699.99). As well a 13-inch model with a new 2.6 GHz processor and 256 GB of flash memory will be $1,699, the previous model with a 2.5 GHz processor sold for $1,999.
The new 15-inch MacBook Pro with Retina Display now has a faster 2.4 GHz processor, bumped up from 2.3 GHz. The higher end 15-inch model now comes with a 2.7 GHz processor and 16 GB of RAM, previously it had a 2.6 GHz processor and 8 GB RAM. Prices for these models stay the same at $2,199 and $2,799 respectively, despite the improvements.
A welcome announcement for prospective MacBook Air purchasers was a $100 drop in the price of a 13-inch Air with 256 GB of flash memory, now at $1,399.
The new models and prices are available from the Apple store immediately. Electronic retailers such as The Future Shop and Best Buy are expected to follow shortly although you could probably get them to price match with Apple.